Crowd-funded company WallJam has opened its interactive gaming wall at Alton Towers, Staffordshire, UK.

The interactive wall, which was developed by Hertfordshire-based Tim Worboys, is an interactive physical experience, where players aim balls at intelligent LED activated targets and score points for speed, accuracy and power. Scores are then shared to an online leaderboard, which guests can access via the WallJam app.

"I'm thrilled to be able to announce the opening of WallJam at Alton Towers from April for the 2018 season. WallJam offers something different to all our other games, and we hope visitors to Alton Towers will love it", said Pete Hubberts, Games and Arcade manager at Alton Towers.

"We are delighted to highlight the engagement potential of WallJam in the amusement and theme park sector, kicking off with the UK's most iconic theme park", said Tim Worboys, founder of WallJAM.

"Our entry into this area underlines the shift in skills games from very basic platforms to 21st century immersive technology which allows for relevant user content and scope for inter-venue gaming opportunities", he added.