Wednesday 12 December 2018 | sports-kit.net: The search engine for sports buyers

05 Dec 2018

Merlin launches Attractions.io app across Legoland resorts

Supplier: Merlin Entertainments Group Ltd

More Merlin Entertainments Group Ltd details
The app is designed to enable visitors to make the most of their visit in the park
Merlin Entertainments has rolled out the Attractions.io app at all of its Legoland sites across the globe.

The app, which has launched at Legoland Windsor, Legoland Florida, Legoland Deutschland, Legoland Billund, Legoland Japan and Legoland California, had already been deployed at a number of Merlin's other attractions, including Alton Towers, Chessington World of Adventures and Thorpe Park. It is designed to help visitors make the most of their day out and offers live wait times and information for all of the rides and attractions within the resort, as well as an interactive map.

The app is also able to deliver targeted content to the user, through intelligent advertising, reflecting the time, location and demographic of the guest. Operators can sell experiences, add-on services and food & beverage options through the app, while integrated Apple Pay and Google Pay technology makes for seamless transactions.

Other features include feedback collection and tracking of guest satisfaction levels and content and campaign management.

Kieran Harvey, global digital director at Merlin Entertainments, said: "The Attractions.io platform allows us to be true to the Legoland brand, while leveraging the rich set of feature the platform has to offer."

"The mobile app is a critical part of our digital guest journey strategy, and the delivery across the Legoland estate has been exemplary," Harvey added.

Mark Locker, CEO of Attractions.io; said: "A mobile app is the single most effective way to influence guests, particularly once they're on site."


Supplier: Merlin Entertainments Group Ltd
Poole Dorset UK
Merlin Entertainments Group is the leading name in location based, quality family entertainment.
Web: www.merlinentertainments.biz

Click here to visit Merlin Entertainments Group Ltd's leisure-kit listing


Connect with
sports-kit.net
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

Find the right products and services for your company
News search
 
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

Call
+44 (0)1462 431385
 
Thought leaders

Andy Reed

We need to learn from failure
View feature>>
Catalogue gallery
 
Company profile
 
Life Fitness

The Life Fitness family of brands offers an unrivalled broad and deep product portfolio, allowing facilities access to the equipment they need to target every segment of the fitness market.
View full profile>>
 

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email sport-kit@leisuremedia.com
Sport jobs
Powered by
leisureopportunities.com
Recreation Assistant (Lifeguard)
Salary: Up to £ 21,284 per annum
Location:Walthamstow, East London
Company: GLL
More>>
Sales Manager
Salary: £24,000 per annum plus OTE
Location:Erith, UK
Company: Parkwood Leisure
More>>
Apprentice Recreation Assistant (Lifeguard)
Salary: Competitive Salary and Benefits
Location:Waddon, South London
Company: GLL
More>>
Sales Advisor
Salary:
Location:Exeter, UK
Company: Parkwood Leisure
More>>
 
Sport news
Powered by
leisureopportunities.com
11 Dec 2018
UK Sport strengthens mental health support for elite sport – appoints special panel and first mental health lead

UK Sport and the English Institute of Sport (EIS) have made a number of appointments to strengthen the mental health support system within the UK's high performance system.
More>>
11 Dec 2018
Sector leaders call for 'preventative health push' to get people more active

Physical activity sector leaders, parliamentarians and leading figures in health and business have called for the strengthening of preventative health measures in the UK.
More>>
 
Diary dates
Powered by
leisurediary.com
22-24 Jan 2019
BIGGA Turf Management Exhibition (BTME)

Harrogate Convention Centre Harrogate
United Kingdom
More>>
28-29 Jan 2019
Facilities Management Forum

Radisson Blu Hotel, London Stansted Stansted
United Kingdom
More>>
29-31 Jan 2019
Spatex 2019

Ericsson Exhibition Hall, Ricoh Arena Coventry
United Kingdom
More>>
 
Property & tenders
Powered by
leisureproperty.com
FOR SALE - Hasting's Pier, A Symbol of Regeneration
Location: White Rocks, Hastings
Company:GVA
More>>

 

To advertise your product and
reach over 57,000 leisure buyers
call
+44 (0)1462 431385

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd