Thursday 20 June 2019 | sports-kit.net: The search engine for sports buyers

25 Apr 2019

Gympass succeeds in unlocking the huge potential of corporate fitness sales

Supplier: Gympass

More Gympass details
Gympass brings together corporations and leisure operators
Gympass is reinforcing its position as the market leader in UK corporate fitness sales by unlocking the huge potential membership for operators from employee workforces. Recent corporate signings with some of the UK’s biggest employers - including Tesco’s, Aviva, Thames Water, Santander and Rolls Royce - have seen Gympass’ operator partners enjoy a significant membership uplift.

The Gympass mission is to defeat inactivity – a vision shared by many in the leisure industry. Its aim is to target the 80 per cent of employees who have never stepped in a gym. Successfully tapping into this hard-to-reach inactive population, Gympass is bridging the gap where, historically, operators have struggled to access the corporate sector to any meaningful level.

The corporate membership demand is well catered-for as the Gympass network in the UK has now reached 1,900 fitness facilities and continues to grow month-on-month. This strong position within the corporate sector and leisure industry is a clear indicator that Gympass is nicely on track to deliver on its mission statement.

Successful model

Gympass UK launched in February 2017, five years after the business started in Sao Paolo, Brazil in June 2012. Globally, Gympass has over 40,000 fitness facilities and 1,000s more are joining each year. Recognising an opportunity to bring together corporates and leisure operators to tap into the 80 per cent of a given workforce that doesn’t belong to a gym, its successful model is committed to forging long term partnerships that unite employees from its corporate partners with a curated network of fitness facilities.

From big boxes to boutiques

The Gympass model can only work if its operator partners are accessible and able to deliver on the gym, swim and group exercise sessions that appeal to people just starting out on their fitness journey. Setting the bar high, Gympass signed up almost 500 facilities in a few months of operation including Bannatyne and Everyone Active in quick succession.
Bannatyne Health Clubs signed a three-year deal with Gympass after a successful 12-month period and estimates the partnership will bring thousands of members into its 72-strong estate of clubs. Meanwhile, after including Gympass in 68 clubs in the South East region, Everyone Active saw such great results in the first three months, it rolled out the offer across its entire estate.

In order to appeal to as wide an audience as possible, Gympass also partners with a number of boutiques across London and the UK. Bringing diversity and variety to the platform, the boutiques dovetail neatly with the big box offering and similarly enjoy the benefits of Gympass bringing new members to their door.

Number one choice for large employers

Tapping into corporate sales is the Holy Grail for fitness facilities – but the hardest to crack. The potential is massive with just 14 per cent of employees granted access to fitness or sports facilities through their employer. Completely at odds with this, 10 of the top 20 most sought-after benefits relate to work-life balance and a healthier lifestyle. Gympass has the tools to bridge this gap and match fitness services with workforce demand.

By joining forces with some of the country’s most notable employers, Gympass is accessing hundredsof thousands of employees ready to engage in physical activity with the support and blessing of their employer.

Keeping up the good work

Gympass places a high priority on member experience and its dedicated Activation, Engagement & User Growth team works in tandem with HR departments to promote a more active workforce through a joint business plan to multiply the number of active employees. A range of activities are planned to engage employees including pop up events, wellness breakfasts and presentations. All the while, multi-channel customised communications drive employees to increase participation at partner facilities with push notifications, podcasts, webinars and emails underpinning the Gympass experience.

And that way lies success.


Supplier: Gympass

Gympass is a discovery platform that empowers companies to engage their workforce in physical activity by providing access to the largest global network of workout facilities. With a single monthly membership, companies can help employees find an activity they'll love amongst more than 600 activities across the U.S., Europe, and Latin America. Our goal is to multiply the number of people exercising at every company to create a healthier and more engaged workforce. Founded in 2012 and headquartered in New York, we have a growing team in 30 offices around the world. Our mission is simple yet ambitious: defeat inactivity. In the United Kingdom, Gympass offers unlimited access to 1,400 fitness facilities in 450+ locations.
Web: www.gympass.com/uk

Click here to visit Gympass's leisure-kit listing


Connect with
sports-kit.net
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

Find the right products and services for your company
News search
 
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

Call
+44 (0)1462 431385
 
Growing Grass Roots

Netball for all

Netball England is targeting women of all ages and levels
View feature>>
Catalogue gallery
 
Company profile
 
Wattbike

The versatility and reliability of the Wattbike brand has made it the go-to indoor cycling range for all health and fitness needs.
View full profile>>
 

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email sport-kit@leisuremedia.com
Sport jobs
Powered by
leisureopportunities.com
Personal Trainer - Self Employed
Salary: Fantastic Benefits
Location:Northamptonshire, England
Company: The Gym Group
More>>
General Manager - Wembley Park
Salary: Bonus
Location:London, England
Company: The Gym Group
More>>
Personal Trainer / Fitness Trainer
Salary: Fantastic Benefits
Location:West Midlands, England
Company: The Gym Group
More>>
Swimming Teachers
Salary: £13.84 - £15.00 per hour (inclusive of 10% market supplement)
Location:Wiltshire, UK
Company: Wiltshire Council
More>>
 
Sport news
Powered by
leisureopportunities.com
20 Jun 2019
Wimbledon tennis championship creates virtual Andy Murray fan experience

Tennis fans visiting this year's Wimbledon championships will be offered an opportunity to practise on Centre Court alongside Andy Murray – in virtual reality.
More>>
19 Jun 2019
Football clubs launch Extra Time Hubs to tackle loneliness among older fans

A group of 12 English Football League (EFL) clubs have launched a programme looking to tackle loneliness and inactivity among older fans.
More>>
 
Diary dates
Powered by
leisurediary.com
26-27 Jun 2019
Major Events International Summit

Villa Park Birmingham
United Kingdom
More>>
06-07 Jul 2019
In Your Element Festival

Monte-Carlo
Monaco
More>>
23-25 Jul 2019
National Sports Convention (NSC)

Melbourne Convention and Exhibition Centre Melbourne
Australia
More>>
 
Property & tenders
Powered by
leisureproperty.com
Sale of Exceptional Development Site: Portugal's first truly holistic wellness retreat
Location:
Company:Cadavais Investimentos Turisticos
More>>
Investment opportunity in British Padel
Location:
Company:Will to Win
More>>
TO LET: ESTABLISHED OUTDOOR ACTIVITY CENTRE
Location:
Company:Savills
More>>

 

To advertise your product and
reach over 57,000 leisure buyers
call
+44 (0)1462 431385

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd