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28 May 2013
HUR Health and Fitness Equipment recognised with International Council on Active Ageing Innovative Solutions award
Supplier: HUR (UK) Ltd
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The International Council on Active Ageing (ICAA), an association that leads,
connects and defines the active-ageing industry, selected HUR Health and Fitness
Equipment’s Smart Card System, integrated with HUR strength machines and iBalance Testing
Systems, as the winner of the ICAA Innovative Solutions Award.
A category of the annual ICAA Innovators Awards program 2012, the Innovative Solutions Award specifically recognises unique, creative products or services for the active-ageing industry and active older adults.
These offerings target any or all of the seven dimensions of wellness promoted by the association- emotional, vocational, physical, spiritual, environmental, social and intellectual wellness.
HUR’s computerised Smart Card exercise machines and iBalance testing systems are designed
as a comprehensive solution for active-ageing programs. The Smart Card software sets up
machines automatically, enabling users to be more independent.
In addition, all activity is recorded for reporting, user feedback, and measuring outcomes.
The exercise machines themselves feature such age-friendly features as easy on/off, low-impact air-resistance technology, and close-to-zero starting resistance.
Together with HUR’s balance testing system, the Smart Card software system and machines are designed to promote independent and inclusive exercising, and to provide outcome measurements for users, caregivers and physicians.
“HUR Health and Fitness Equipment product and software development is based on research
and customer feedback,” said Lena Karjaluoto, president and CEO of HUR Health and Fitness
Equipment.
She added: “We continue to work hard to provide superior solutions for our customers to
implement effective, fun, social and measurable active ageing programs addressing issues like
independence, functionality, falls, continence and physical therapy.
“As an industry leader, it is our commitment to senior housing, medical fitness and physical therapy companies to continue to provide the best tools to implement their programs, measure the outcomes and support them to grow their businesses. We truly appreciate the ICAA recognition by awarding us the Innovative Solution Award 2012.”
Colin Milner, ICAA founder and CEO said: “Many companies have aligned themselves with ICAA and the active-ageing movement over the years. Through their programs,
products and services, these forward-thinking organisations support health, wellness and quality
of life for adults ages 50 and older.
“HUR Health and Fitness Equipment is one such company.
By continuing to develop and refine their products for active ageing, they are helping to drive the
industry forward. On behalf of ICAA, I congratulate HUR on winning the Innovative
Solutions Award 2012.”
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Panatta is a historic fitness brand offering one of the widest ranges of products on the market, across all sectors, ages and types of training.
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