Brand development specialist IBML has started work on an international brand licensing drive on behalf of women's fitness wear brand USA PRO.
The primary aim of this is to source suitable licensing partners for USA PRO in various product categories such as watches, sports equipment and shoes.
Ben Fell, marketing manager of IBML says: "The brand has huge potential in terms of national and international growth and this can be achieved in part through strategic licensing agreements with appropriate commercial partners."
Although originally designed to provide fitness and leisure wear, USA PRO now also offer ranges for yoga and Pilates.
Supplier: USA PRO LeicesterLeicestershireUK Designed exclusively for women, by women, USA PRO creates ranges to meet the needs of the most discerning wearer - women who are determined to be fit and individual. USA PRO is worn by international fitness presenters as well as women who simply enjoy an active lifestyle. Our aim is to help you to feel good and look great! Web: www.usapro.co.uk
FIBO Global Fitness is the international platform for fitness, wellness and health. During four days, FIBO connects more than 860 exhibitors from 51 nations with more than 106,000 visitors from 116 nations in ten halls in Cologne.
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