Friday 29 March 2024 | sports-kit.net: The search engine for sports buyers

26 Nov 2019

CIMSPA Youth Panel to give real insight into Gen Z at active-net 2020

Supplier: Leisure-net Solutions Ltd

More Leisure-net Solutions Ltd details
The CIMSPA Youth Panel is chaired by Malcolm McPhail far right), group CEO of Life Leisure, and consists of 13 young people aged 16 - 24
It’s just months away until active-net 2020, the two-day educational, networking and business meetings event, which attracts professionals from across the leisure sector.

Following recent research by Leisure-net into the behaviour, attitudes and perceptions of 16 - 24 year olds (Gen Z), the theme of the event is: ‘Gen Z-What makes them tick?’

To help delegates learn more about this important demographic, active-net 2020 will host members of the CIMSPA Youth Panel, a vibrant mix of young people from across the UK, ranging from students and apprentices to those in employment.

Formed in summer 2018, the Youth Panel is chaired by Malcolm McPhail, Group CEO of Life Leisure.

“When I attended the CIMSPA AGM and conference in the past, I was struck by how it was dominated by middle aged people like myself, so when I joined the board, I was determined to make a difference,” says McPhail.

Working with Danielle Peel, CIMSPA’s head of Organisation Design and Development, McPhail set about creating the chartered institute’s first Youth Panel, an advisory group comprising young adults aged 16 to 25, with a view to engaging the younger generation and gaining insight into their perspective on the sector. The impact of these young adults is already being felt across CIMSPA.

“They have been brilliant. Not only have they helped to shape the CIMSPA strategy, both its vision and mission, they have acted as our advocates and consequently have put CIMSPA in front of a wider and younger audience through social media,” says McPhail.

At active-net 2020, members of the Youth Panel will help operators understand how to engage with Gen Z consumers, who get their information, news and entertainment through their phones or tablets in constantly streamed, bite sized chunks.

Fraser Ford is a member of the CIMSPA Youth Panel. The 22 year old is a Community Champion at Southampton FC. Based at one of the largest schools in the city, with some 1,800 students, Ford works with pupils to engage them in physical activity, whether that’s one-on-one or in group sessions.

With a lifelong passion for sport, Ford started volunteering with Southampton FC four years ago when he started university. He applied for a position on the CIMSPA Youth Panel after his tutor made him aware of the opportunity.
“I thought it would be good for me and my career, and it has been. I’ve enjoyed so many amazing experiences, from going to conferences and meeting new people to attending board meetings – not many 22 year olds get to experience these things,” he says.

Being on the panel has also been useful for Ford’s masters research project, which focused on how CIMSPA works with football foundations. He is looking forward to sharing his experiences and views with active-net delegates, particularly when it comes to communicating with Gen Z.

“Social media really is the best way of communicating with our generation. I only skim newsletters or bulletins in my inbox, but if someone sends that information by Twitter, I read it. And I think most people my age are the same.”
Video content is hugely attractive for this audience too, he says.

“Young people are far more likely to watch a video or scroll through images than read an article. They have much more impact than words for us. In fact, I’ve just taken part in a video to highlight the benefits of volunteering to university students.”

To learn more about the opportunities and challenges of working with Gen Z, a new generation of consumers, come to active-net 2020 in March 2020.

For more information, visit active-net.org


Supplier: Leisure-net Solutions Ltd
Norwich Norfolk UK
Leisure-net Solutions is the leading provider of Customer Insight, Business Intelligence and Consultation services to the active leisure, fitness and cultural services industries. Leisure-net's work helps leading industry organisations, local authorities and trusts, as well as private sector operators and suppliers, to understand their customers’ and clients’ needs and aspirations, and to deliver innovative service and health improvement initiatives.
Web: www.leisure-net.org

Click here to visit Leisure-net Solutions Ltd's leisure-kit listing


Connect with
sports-kit.net
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

Find the right products and services for your company
News search
 
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

Call
+44 (0)1462 431385
 
Comment

Andy Reed

How is the sport industry responding to the pandemic?
View feature>>
Catalogue gallery
 
Company profile
 
Physical

Physical is the UK’s go-to, one-stop shop for commercial grade fitness equipment and flooring, with over three decades’ experience in functional training and free weights, small group training and group exercise.
View full profile>>
 

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email [email protected]
Sport jobs
Powered by
leisureopportunities.com
Contract Customer Services Manager
Salary: £27,500 - £28,500pa
Location:Horfield, Bristol, UK
Company: Everyone Active
More>>
Swim Teacher
Salary: Competitive
Location:Basildon
Company: Everyone Active
More>>
Recreation Assistant/Lifeguard (NPLQ required)
Salary: 9.50 ph
Location:Basildon
Company: Everyone Active
More>>
Team Leader
Salary: Competitive salary, excellent benefits
Location:Basildon
Company: Everyone Active
More>>
 
Sport news
Powered by
leisureopportunities.com
13 Mar 2024
Jen Holland takes over leadership of one of the UK's largest trusts, Edinburgh Leisure

Edinburgh Leisure has appointed Jen Holland as chief executive. She will take over from June Peebles on 18 March.
More>>
13 Mar 2024
Everyone Active snaps up North Herts contracts. Takes over from SLL

North Herts District Council has entered into a ten-year partnership with Everyone Active to run five of its leisure centres from 1 April.
More>>
 
Diary dates
Powered by
leisurediary.com
11-14 Apr 2024
FIBO Global Fitness

Exhibition Centre Cologne
Germany
More>>
22-24 Apr 2024
UK Aufguss Championships

Galgorm Resort York

More>>
10-12 May 2024
Asia Pool & Spa Expo

China Import & Export Fair Complex Guangzhou
China
More>>
 
Property & tenders
Powered by
leisureproperty.com
30 acres at Clays Lane, Debden Green, Loughton
Location: Loughton, IG10
Company:Knight Frank
More>>
Tender: retail units at The Engine Yard, Belvoir Castle
Location: Grantham, Leicestershire
Company:Belvoir Castle
More>>
To Let – Potterne Park Sports Ground
Location: Verwood, Dorset
Company:AVISON YOUNG
More>>

 
To advertise your product and
reach over 57,000 leisure buyers
call
+44 (0)1462 431385

Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd