The International Institute for Anti-Ageing (iiaa) has created a new Concept Display to showcase a comprehensive range of established favourites from jane iredale.
These include bases, blushers and lip products in multiple shades, to newer additions such as Eye Steppes, My Steppes, Mystikol eye liners and Tantasia.
The new display - made from solid, laser etched perspex with a top lit backboard and designed to be used with a pedestal option or on a counter top - has been created to attract attention and bring a retail display alive.
The open display of tester products is aimed at encouraging customers to touch and try before they buy.
Salons purchasing the new Concept Display receive £2000 [£2000 at retail price] of free Stock and two compact Treatment Room Display units which are designed for individual rooms.
These feature four core make-up products which can be used and demonstrated after facials and other treatments.
jane iredale brand manager Emma Doherty says: "Application is the most important aspect of retailing, the best way to get products off the shelves and into clients' make-up bags.
"You can talk about make-up and its benefits but nothing beats getting it onto your customer's skin.
"It's vital to have a good looking display, which you keep scrupulously clean, plus a dedicated make-up play area."
