Monday 17 May 2021 | sports-kit.net: The search engine for sports buyers

12 May 2020

Bicester hotel opens purpose-built performance facilities to attract new target audience

Supplier: Matrix Fitness UK

More Matrix Fitness UK details
The Performance Gym has been equipped with premium equipment from Matrix Fitness
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.

As well as a Performance Gym, there will be an outdoor 500m grass running track, a custom-made 200m swimming lake and an assault course.

The Performance Gym has been equipped with premium equipment from Matrix Fitness, appealing to the training enthusiast, amateur sports person and professional athletes and elite teams looking for a facility that can be used for goal or sports specific training.

Simon Banwell, Health Club and Spa General Manager, explains: “After our hotel gym refurbishment five years ago, we recognised that fitness was fast evolving, thanks to technology, the popularity of functional training and ‘training like an athlete’, and although we have a fantastic gym at the hotel site we saw an opportunity to compliment, yet enhance our current offering with a separate, truly performance-led centre to encourage those fitness enthusiasts and athletes who are really serious about their training.”

Matrix Fitness had a long-standing rapport with the site, having already been chosen as the supplier for their hotel gym refurbishment. However, the Performance Gym was a self-contained project, with the highest quality required when it came to service, support and products and the team put the work out to tender.

“The Performance Gym is its own entity. It’s a new build across the opposite side of the estate and will house its own team, reception and café.” Banwell continues. “As a brand-new project, we consulted with a number of suppliers but Matrix Fitness still came out on top due to their fantastic customer service, the quality and diversity of their equipment and their knowledge of gym layout and design.”

The Performance Gym meets the demands of the current market trends with functional equipment, free weights and performance-centric kit. The site includes the Matrix S-Drive and S-Force performance trainers, Magnum half and full racks, dual adjustable cables, Magnum plate loaded equipment, breaker benches and bespoke track flooring for ‘strong man’ activities and functional-focused training. On the second floor, a space has been designed for movement screening, small accessory functional training and 1-1 personal training.

“Our aim is to create a community,” Banwell explains. “Facilities with a focus, in our case a high level of performance, can grow an engaged community with shared interests, goals and attitudes. We have consulted with experts to create an impressive, functional, premium training space that is forward-thinking in meeting the fitness trends and demands of our members.”

Nigel Tapping, Head of Spa and Hospitality, Matrix Fitness UK adds: “At Matrix, we aim to be a partner to our customers, not just an equipment supplier. We strive to support the entire design and build, right the way from concept to completion.”

“Premium fitness suites and versatile gym designs are playing an increasingly vital role in the hospitality sector but The Bicester Performance Centre has taken this trend one step further with this performance-led facility, separate to its hotel gym. This new gym will attract a new audience; the highest level of fitness enthusiast. The team have been forward-thinking and innovative, and the result is an impressive, cutting-edge facility.”

Paul Morgan, Bicester Hotel and Spa General Manager, adds: “These fantastic new facilities will enhance our current offering which include bedrooms, suites, restaurants, bars and conference and event rooms which will ensure Bicester Hotel and Spa will be in a league of it’ own for team building and sports associations.”

The Bicester Performance Gym was completed in March 2020 and was due to open in April 2020 but in accordance with Government guidelines around Covid-19, remains closed until further notice. To find out more visit www.bicesterhotelgolfandspa.com or to discover how Matrix Fitness can help transform your offering visit www.matrixfitness.co.uk


Supplier: Matrix Fitness UK
Stoke-On-Trent Staffordshire UK
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out and sets new industry standards. Matrix provides equipment to facilities in all market sectors including private health clubs, hotels, local authorities, schools, professional sports teams and the uniformed services. We also offer a comprehensive backup support service, incorporating 2D and 3D CAD designs, marketing support and competitive warranty and maintenance contracts.

Matrix strives to offer equipment that will captivate your members, is easy to maintain and delivers the best return on investment. Our connected CV equipment offers the most complete connected solution available from personalised promotions to prescribing personalised workouts, helping you to reach your business goals; increase retention, build engagement, enhance differentiation, maximise ROI and boost revenue. We also offer a full strength range to address the spectrum of end-user needs, from fixed resistance to plate-loaded equipment.

Web: www.matrixfitness.co.uk

Click here to visit Matrix Fitness UK's leisure-kit listing


Connect with
sports-kit.net
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

Find the right products and services for your company
News search
 
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

Call
+44 (0)1462 431385
 
Comment

Andy Reed

How is the sport industry responding to the pandemic?
View feature>>
Catalogue gallery
 
Company profile
 
Precor

Throughout our history, we have been at the vanguard of fitness innovation and award-winning CV products.
View full profile>>
 

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email [email protected]
Sport jobs
Powered by
leisureopportunities.com
Team leader
Salary: Competitive
Location:Taunton, UK
Company: Everyone Active
More>>
Operations Assistant
Salary: Competitive
Location:Taunton, UK
Company: Everyone Active
More>>
Presale and Mobilisation Team
Salary: Competitive with commission
Location:South East, UK
Company: Everyone Active
More>>
Swimming Teacher
Salary: Competitive hourly rate
Location:Scarborough, UK
Company: Everyone Active
More>>
 
Sport news
Powered by
leisureopportunities.com
15 May 2021
54 per cent of public sector health clubs and leisure centres at risk of closure without government help

Thousands of health clubs, swimming pools and leisure centres are under the threat of permanent closure, unless the government provides increased financial support for the sector.
More>>
13 May 2021
UK Sport's new 10-year strategy includes plan to secure major events worth £7bn

UK Sport has outlined its mission to create the "greatest decade of extraordinary sporting moments", driven by success at the Paris 2024 Games and the hosting of major events.
More>>
 
Diary dates
Powered by
leisurediary.com
07-09 Jun 2021
Renewable Plastics connect 2021

Virtual summit

More>>
12 Jun 2021
Global Wellness Day

Worldwide Various

More>>
13-14 Jun 2021
2021 FHT Virtual Conference

Online

More>>
 
Property & tenders
Powered by
leisureproperty.com
Expressions of Interest Invited for the Caban at Pendine Sands
Location: Pendine Sands, Carmarthenshire
Company:Carmarthenshire County Council
More>>

 

To advertise your product and
reach over 57,000 leisure buyers
call
+44 (0)1462 431385

Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd