Saturday 24 February 2024 | sports-kit.net: The search engine for sports buyers

13 May 2021

Wigan Warriors switch it up and announce Myzone as new official heart rate monitoring partner

Supplier: Myzone Ltd

More Myzone Ltd details
Myzone is providing all first-team players and all playing squads with the MZ-Switch heart rate monitor and Myzone equipment
Myzone has announced it's partnering with Wigan Warriors as the rugby club’s official heart rate monitor supplier.

In addition to the players using the MZ-Switch for performance tracking, game days and recovery sessions, the club is also running a movement campaign across its community, empowering more people to fall in love with exercise and sport.

“The partnership first came about following a previous conversation with Wigan legend and England Rugby World Cup-winning captain, Jason Robinson,” explained David Stalker, Myzone CEO of EMEA.

“With an element of serendipity, Jason introduced us to the Wigan Warriors team and it made sense that we partner together for this special opportunity to really make a difference in both team performance and in the greater community.”

Providing belts for all first-team players and all playing squads, the MZ-Switch heart rate monitor and Myzone equipment will gamify players’ training on pre-game days and in recovery sessions.

In addition to the competitive benefits, the Community Foundation is also running a campaign within the community where everyone that reaches the World Health Organization’s guidelines for physical activity – 1,300 MEPs in a month – gets a free heart rate monitor at the end of the campaign.

“Myzone is delighted to be partnering with the most successful British rugby league team in history, to support their players’ performance, and engage the wider Wigan community to increase levels of physical activity,” explains Jonathan Monks, Myzone director of EMEA.

The MZ-Switch being used is the world's first interchangeable heart rate monitor for the gym, outdoors or in water. Integrated into the club’s Community Foundation projects along with fan engagement initiatives, Myzone’s ethos of making movement more fun for more people will be embraced to encourage physical activity and wellbeing inside and out of the training ground.

Wigan Warriors’ head of performance, Ian Bentley, commented: “We’re delighted to incorporate Myzone’s innovative products into our High-Performance programme.

“As a club, we’re always striving for improvements both off and on the field, and this technology will allow us to accurately understand player exertion levels and amend sessions accordingly.

“Our players are a competitive group so have already found the group heart rate display to be a great addition to the first-team gym, where they’ve been able to monitor performance in real-time and challenge each other.”

About the MZ-Switch
MZ-Switch is the world's first interchangeable heart rate monitor for the gym, outdoors or in water. Wearable three ways, simply switch between the chest belt, wrist strap and armband, depending on your choice of physical activity.

Wearing the Switch on your wrist or arm is best for non-gripping activities such as walking, running, cycling and swimming (wrist only) but stick to the chest belt for HIIT, weights and boxing.

It’s time to switch things up. For more information visit Myzone’s official website.

About Myzone
Myzone is a unique wearable fitness brand that rewards effort rather than ability, motivating its users to feel good about exercise and work harder. It uses inclusive, game-based mechanics and social elements to build communities together on the Myzone app.

Myzone creates personalised zones for each user, based on their maximum heart rate, which means anyone can compete together on a level playing field.

Used by 1.8 million people in 84 countries, Myzone develops accurate wearable technology, to provide engaging and motivational experiences, which support behaviour change to make exercise habits stick.

The most accurate calorie cruncher on the market
The chest strap boasts a heart rate accuracy of 99.4% ECG and the wristwatch a 95 per cent PPG accuracy and in conjunction with personal body metrics, it ensures calorie-burning calculations are supremely accurate and personal to individuals in your community.

It praises like a PT
Unlike other activity monitors Myzone rewards effort, not fitness, motivating everyone to work harder. Myzone recognises everyone is different, so it creates a handicap for every user, based on their maximum heart rate, which effectively means members can compete with anyone on a level playing field.

It’s a multiplayer game
Myzone is massively addictive, challenging and motivating. Use the app to create competitions with friends or plot your progress on the leaderboard as Myzone turns effort into points, and then equates them to the World Health Organization’s guidelines for physical activity.

It’s Facebook for physical activity
Myzone has its own social media network. Use it to follow friends, analyse workouts, then ‘like’ or comment on their efforts to stay connected - whether you are competitive or love collecting those likes to keep you moving. Together we are stronger, with the unbeatable connected experience.


Supplier: Myzone Ltd
Nottingham UK
Wearable tech that increases member engagement makes the difference on the gym floor and to your bottom line. Reward effort not ability, with an immersive fitness experience that gives your members results they can see. Myzone levels the playing field with unique and fun experiences based on accurate heart-rate technology. MEPs keep your members motivated; Myzone helps you to keep them coming back.
Are you ready to give your community the tools that make exercise habits stick? Myzone unlocks engaging and motivational experiences in and out of the gym. Let’s get more people moving.

Web: www.myzone.org

Click here to visit Myzone Ltd's leisure-kit listing


Connect with
sports-kit.net
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

Find the right products and services for your company
News search
 
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

Call
+44 (0)1462 431385
 
Comment

Andy Reed

How is the sport industry responding to the pandemic?
View feature>>
Catalogue gallery
 
Company profile
 
FIBO Global Fitness

FIBO Global Fitness is the international platform for fitness, wellness and health. During four days, FIBO connects more than 860 exhibitors from 51 nations with more than 106,000 visitors from 116 nations in ten halls in Cologne.
View full profile>>
 

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email [email protected]
Sport jobs
Powered by
leisureopportunities.com
Sport Facilities Assistant and Lifeguard
Salary: £25,000pa + excellent benefits
Location:Chelmsford, UK
Company: New Hall School
More>>
Recycling and Waste Manager
Salary: £40,056 - £44,934pa + local govt pension + benefits
Location:Epping Forest, UK
Company: City of London Corporation
More>>
Recreation Assistant/Lifeguard (NPLQ required)
Salary: 9.50 ph
Location:Cleveland
Company: Everyone Active
More>>
Recreation Assistant (Dry Site)
Salary: Competitive
Location:Market Rasen
Company: Everyone Active
More>>
 
Sport news
Powered by
leisureopportunities.com
23 Feb 2024
Eight leisure operators issued warnings over the use of biometric data

The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data of their employees to be used for attendance checks and the resulting salary payments.
More>>
20 Feb 2024
CIMSPA sets out its vision for professionalising the leisure workforce in new strategy

CIMSPA has published its 2024-2030 strategy, Releasing the Power of Our Profession, which sets out how the sector’s 600,000-strong workforce can be supported and professionally recognised.
More>>
 
Diary dates
Powered by
leisurediary.com
11-14 Apr 2024
FIBO Global Fitness

Exhibition Centre Cologne
Germany
More>>
30 May - 02 Jun 2024
Rimini Wellness

Rimini Exhibition Center Rimini
Italy
More>>
08-08 Jun 2024
Global Wellness Day

Worldwide Various

More>>
 
Property & tenders
Powered by
leisureproperty.com
30 acres at Clays Lane, Debden Green, Loughton
Location: Loughton, IG10
Company:Knight Frank
More>>
Tender: retail units at The Engine Yard, Belvoir Castle
Location: Grantham, Leicestershire
Company:Belvoir Castle
More>>
To Let – Potterne Park Sports Ground
Location: Verwood, Dorset
Company:AVISON YOUNG
More>>

 
To advertise your product and
reach over 57,000 leisure buyers
call
+44 (0)1462 431385

Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd