Friday 06 December 2019 | sports-kit.net: The search engine for sports buyers

Advertorial
Who does your brand belong to?

Supplier: MoveGB

More MoveGB details
The MoveGB Team
Who does your brand belong to?

There used to be only one answer to this question: the company that grew it and invested in it.

But these days it’s not so clear cut. As a relatively young business, we’ve always been hugely passionate about protecting and nurturing our Move brand. And we still are. Only, we’ve come to realise - and respect - that our customers and partners own our brand at least as much as we do

At Move, we’ve recently been refining our core brand components. It’s been a really fulfilling process and has allowed us to look back critically at where we’ve come from - and where we’re going. We’ve looked hard at what we’re good at, and what we’re not so good at.

These days, customers now assess a brand on what it says, what it does and what it stands for. They increasingly expect brands to stand for something.

Accenture Strategy’s most recent global survey of nearly 30,000 consumers found that 62 per cent of customers want companies to take a stand on current and broadly relevant issues like sustainability, transparency or fair employment practices.

And in our case, if we’re honest, we’ve been so focused on growth that we started to lose sight of what our real mission was, and always has been.

We know that the Move model solves a real problem for the industry and all our fitness partners: customer retention. It does this by supplying customers with inspiring and convenient activity variety.

But our true purpose runs deeper than that. We do what we do because we want to help people live more active lifestyles, for longer.

Recently, ukactive’s great National Fitness Day campaign helped focus our thoughts even more. In the fight against inactivity, the task is to win both hearts and minds.

So, our refined brand purpose? It needed to be simple, meaningful and get across that what we do is as emotionally driven as it is physically driven.

MoveGB exists to move people for life.

What does your brand stand for?


Supplier: MoveGB
Bath UK
Move is the online fitness platform where consumers go to get active, and operators collaborate to keep them active for life! ‘Movers’ can access over 5,500 venues and 35,000+ different activities for one simple monthly fee. They love trying something new from gym, swimming and classes to dancing, climbing and even handstand classes! Movers are proven to have twice the visit frequency and 4x the lifetime value of traditional gym users. So, by listing your activities with Move, you can drive new, high value revenue streams by connecting with Move members looking for convenience and variety.
Web: www.movegb.com/partners

Click here to visit MoveGB's leisure-kit listing


Connect with
sports-kit.net
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

Find the right products and services for your company
News search
 
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

Call
+44 (0)1462 431385
 
Andy Reed

The changing face of the Olympics

It’s time to balance medals with better athlete welfare
View feature>>
Catalogue gallery
 
Company profile
 
UK Trade & Investment

The Global Sports Projects Team helps overseas event organisers to identify UK suppliers and to learn more about the UK's capability in this competitive field.
View full profile>>
 

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email [email protected]
Sport jobs
Powered by
leisureopportunities.com
Assistant General Manager - Telford
Salary:
Location:Shropshire, England
Company: The Gym Group
More>>
Tour Operations Manager
Salary: Competitive
Location:Wembley, UK
Company: The Football Association
More>>
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location:Manchester, UK
Company: The Gym Group
More>>
Senior Recreation Assistant (Lifeguard)
Salary: Up to £23,894 per annum
Location:Crystal Palace, London, UK
Company: GLL
More>>
 
Sport news
Powered by
leisureopportunities.com
06 Dec 2019
ECB and Premier League launch joint venture to promote diversity at primary schools

The England and Wales Cricket Board (ECB) and Premier League are partnering to encourage primary school children across England and Wales to celebrate diversity.
More>>
05 Dec 2019
Active Lives study: children’s activity levels are on the rise in England

Almost half of children and young people (46.8 per cent) in England are doing the recommended average of 60 or more minutes of physical activity a day. The figure, from the second annual Active Lives Children and Young People Survey, shows there has been a rise of 3.6 per cent in the number of active children over the last year.
More>>
 
Diary dates
Powered by
leisurediary.com
10-12 Dec 2019
SportAccord Pan America

tbc Fort Lauderdale
United States
More>>
21-23 Jan 2020
BIGGA Turf Management Exhibition (BTME)

Harrogate Convention Centre Harrogate
United Kingdom
More>>
28-30 Jan 2020
Spatex 2020

Ericsson Exhibition Hall, Ricoh Arena Coventry
United Kingdom
More>>
 
Property & tenders
Powered by
leisureproperty.com
Expression of Interest in the management and maintenance of the sport and community facilities in Fairfields, Milton Keynes.
Location:
Company:Milton Keynes
More>>
Expressions of interest to identify suitable operator to assume the operation of swimming lake at Beckenham Place Park
Location: South East London
Company:Lewisham Council
More>>
Sale of Exceptional Development Site: Portugal's first truly holistic wellness retreat
Location:
Company:Cadavais Investimentos Turisticos
More>>

 

To advertise your product and
reach over 57,000 leisure buyers
call
+44 (0)1462 431385

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd