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ADVERTORIAL
Everyone Active boosts PT bookings by more than 60 per cent following Fisikal partnership
Supplier: Fisikal
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photo: Shutterstock/LightField Studios
Earlier this year, Everyone Active launched a trial of Fisikal’s custom-built digital PT management app across 12 sites to create an experience-driven, efficient process that linked members to trainers.
Ben Beevers, Everyone Active group development director, called the pilot a “huge success”.
“Since launching the Fisikal PT app, we’ve increased PT bookings by over 60 per cent at the trial sites,” he explained. “This has driven positive financial figures, with PT income increasing at participating sites. We’ve also received great feedback from our PTs, who appreciate the greater flexibility and reduced admin time that the app has allowed.”
Everyone Active has provided its trainers with an environment in which they can thrive, digitising the management system to support their building of a financially sustainable career whilst making it seamless for members to engage their PT services.
Due to the success of the app – a custom-build which took Fiskal just eight weeks to create from concept to launch – Everyone Active plans to integrate it across a further 117 sites by the end of 2023.
“The app provides real-time insight at an individual and enterprise level,” Beevers continued.
“By 2024, we’ll have oversight on how our whole PT business is operating, allowing us to make more informed decisions, continually adapting for the benefit of both members and PTs.”
Rob Lander, Fisikal’s CEO, concluded: “Digitalising PT and adopting a more centralised model has provided tangible results, an enhanced understanding of the business and we’re looking forward to supporting Everyone Active on the future rollout.”
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