Friday 22 January 2021 | The search engine for sports buyers
Company profile

Core Health & Fitness
Unit 4, The Gateway Centre
Coronation Road
Cressex Business Park
High Wycombe
HP12 3SU
Tel: +44 (0)1494 688260

Michel Somford, Director of European Sales

About us
Core Health & Fitness was founded in 2010. We are a vertically integrated company. Our manufacturing facility in Xiamen, Fujian, China produces our high-end commercial fitness products. ​With a focus on financial consolidation, quality control and supply chain integration, we are continually improving operations with the future of the fitness industry at the focal point of our planning.​ In addition to manufacturing our own products, Core Health & Fitness is the OEM provider for many top tier brands in the fitness industry. This diverse portfolio has allowed us to expand on manufacturing capabilities while also mitigating risk.​

Core Health & Fitness is more than gym equipment, we offer innovative solutions for all your facility needs. Whether working with us directly or through our partners and distributors world-wide, we provide the highest quality equipment backed by a service and support team that will always go the extra mile to get you what you need, when you need it. Partner with us and see how our Core Values motivate our every decision.

We offer the commercial fitness and health and fitness industry club marketplace an unmatched portfolio of brands including Star Trac® fitness equipment solutions, StairMaster® HIIT products, Nautilus® commercial strength products, Schwinn® indoor cycling bikes and Throwdown® for functional fitness.

Product range and services
At Core Health & Fitness we have 5 brands under our product portfolio.


StairMaster® knows what it takes to make the toughest workouts, pioneering the stepmill and taking HIIT to the next level. We’re a trend forward brand that will continue to lead the way in fitness training with innovative products and our unique style of encouragement that dares you to challenge yourself and push through the pain.


With historic roots in outdoor cycling, Schwinn’s ®focus has always been on authenticity and quality. We brought the feel of the road to indoor cycling with the same expertise and education that drives the industry forward. Schwinn is an informational and educational source for all things Indoor Cycling.


Nautilus® invented the entire modern strength training category 50 years ago, and we have been reinventing it ever since. We never innovate for the sake of fads, bells or whistles but to provide a fitness experience that naturally fits human movements. We wouldn’t settle for anything les

Star Trac

Star Trac® is with you and your members for every step. We go beyond providing cardio products by developing innovative user-oriented solutions that help mould lifelong health and fitness habits.


Throwdown® creates opportunities to push boundaries, enabling everyone to reach their peak performance by creating flexible and challenging exercise environments. Our diverse offerings make it easy for trainers and members to mix it up.

Key customers
Coach Gym Ltd, Life Leisure, TRIB3, UFC, Holmes Place, Fitness First, Crunch Fitness, Fitness 24 Seven, Fit20.

Future Plans
In the current climate it is challenging to make short term decisions but we believe our industry will emerge strong from this Covid crisis.

In 2021 we will continue to invest in our innovative product portfolio. We will be expanding our Throwdown offering and we are planning to launch a new Schwinn bike, with further improvements across the entire line.

We are continuously adapting to support our customers to allow them to maximize new trends and opportunities. We are going into 2021 with newly structured market and channel strategies which will enable us to strengthen valued relationships and enter into new ones.

Shows attending
Due to ongoing Covid-19 situation we are not committing to physical trade shows at the present time as the health and safety of our team members and customers is of utmost importance. We will be providing our customers with engaging virtual events in the meantime but hope to be back at physical events as soon as possible.

Key personnel
Michel Somford, Director of European Sales
Steve Jones, Director of Distributor Sales Europe
Peter Rigg, Director of UK Sales & EU Key Accounts

“We chose Core Health & Fitness for several reasons, the main one was that we were able to get the majority of the equipment we wanted from one place at a competitive price. The Star Trac and Stairmaster brands have been big favourites of our members in our Taunton gym so we were keen to make them a central part of our new gym in Plymouth. Schwinn was a natural choice for our indoor bikes and we’ve been really pleased with the AC Power in our classes. Throwdown became available as we were looking to equip our functional areas, we took a gamble on the rigs and it paid off. Our HIIT classes and functional areas have the rigs as a central focus providing multiple options for each workout. As a gym we have a strength and resistance focus so choosing the right plate loaded equipment was really important, we were really impressed by the focus that Nautilus places on the smooth and intuitive way each piece of equipment functions so we bought most of the range! We are proud to be a Nautilus Trusted Strength Centre and our members are really enjoying the kit.”
Chris Dadd, Co Director of Bodyworld Holdings

For more information please contact
TEL: +44 (0) 1494 688260
EMAIL: [email protected]
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