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Company profile

Freemotion Fitness
4 Westgate Court, Silkwood Park
United Kingdom
Tel: +1 435 799 7079

Tony Ali, Country Manager UK

About us
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to cable-based strength training, the Incline Trainer, the first road simulating indoor bike and is now leading the way in interactive, connected fitness. With science and innovation at its core, Freemotion questions how we work out and then redefines it - creating products that deliver an unbeatable user experience and ultimately drive commercial results for its partners.

Product range and services
Freemotion’s mission is to drive evolution in the fitness sector. Offering innovative, industry-leading cardio, strength and group training equipment for facilities of all types and sizes - with exceptional customer service to match - stand-out products include the Dual-Cable Cross, REFLEX™Treadmill, Incline Trainer, CoachBike™ and Fusion CST, used to deliver FUSION Team Training, a high-intensity, cardio-strength training like no other. Furthermore, the 22 SERIES - powered by iFit®, the world’s leading, on-demand fitness streaming platform - reimagines content-driven cardio for the new fitness age.

Key Customers
We work with global customers in multiple market segments, including health clubs, boutique studios, universities, leisure centres, corporations, hotels, etc. Our customers include Orangetheory Fitness, 24 Hour Fitness, Genesis Health Clubs, Gold’s Gym, BLAST, 3Tribes, Chuze Fitness, SWEAT 1000, etc.

Future plans
Freemotion recently launched FUSION Team Training, a new category of high-energy cardio-strength interval training, and the 22 SERIES, a state-of-the-art, content-driven cardio range delivering a game-changing interactive, connected fitness experience.

Key personnel
Tony Ali, Country Manager UK
Dan Toigo, Senior Vice President and Managing Director
Chris McGill, Vice President of Global Sales
Jeff Esswein, Vice President of Strategic Accounts and Digital Content
Apostolos Seintis, Sales Director, Europe
Peggy Vo, Global Marketing Director

“There is no other treadmill like the Freemotion REFLEX™. The extreme flexibility of the REFLEX Cushioning is a significant part of the Orangetheory experience and gives our members a workout that we believe can help change their lives."
- Dave Long, Chief Executive Officer, Orangetheory Fitness
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Sport news
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26 Jan 2021
Children and disadvantaged groups at the heart of Sport England's 10-year strategy

Sport England has vowed to tackle inequality and create a nation of 'more equal, inclusive and connected communities' through physical activity.
25 Jan 2021
Sport Wales offers £2.5k grants to PTs, fitness instructors and coaches as part of £14m recovery package

Fitness instructors, personal trainers, coaches and other self-employed physical activity workers in Wales are being given extra financial support through Sport Wales.
Diary dates
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02-04 Feb 2021
Spatex 2021

Ericsson Exhibition Hall, Ricoh Arena Coventry
United Kingdom
23-26 Feb 2021
Tecnova Piscinas

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03-04 Mar 2021

NEC Birmingham
United Kingdom
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